Effective customer education programs change the game for the businesses they serve. They alleviate the burden of “wash, rinse, repeat” training, freeing time for strategic conversations that build true partnership. They allow companies to meet their learners in their moment of need, with answers tailored to specific problems and situations. Often, they measurably improve product adoption, customer retention, net new revenue, and long-term loyalty.
In this session, we’ll share lessons learned from working with industry leaders in customer education. We’ll cover:
- A new way of considering the customer, providing value to them as a learner as well as a product user
- The economic impact of an educated customer, from pre-sales to post-sales and advocacy
- Common barriers to success and ways to avoid common roadblocks
Technologies discussed:
Thought Industries
March 25, 2022
Effective customer education programs change the game for the businesses they serve. They alleviate the burden of “wash, rinse, repeat” training, freeing time for strategic conversations […]
Tiffany Le Brun March 25, 2022March 25, 2022
Today’s organizations need to effectively upskill employees, lower staff attrition rates, and improve job performance. Join us for an engaging discussion on the ways continuous learning […]
Tiffany Le Brun March 25, 2022March 25, 2022
Most companies are great at selling outcomes but not so great at teaching customers how to achieve those outcomes. Yet the data shows that formalized education […]
Tiffany Le Brun March 25, 2022January 4, 2022
L&D partners often find themselves lost and frustrated trying to deliver unrealistic expectations to a business that wants simple and fast solutions to its problems. Many […]
Tiffany Le Brun January 4, 2022January 4, 2022
Marketing and customer success pros have long employed playbooks to deliver exemplar results. From the moment their customers inquire about a product or service through each […]
Susan Jacobs January 4, 2022January 4, 2022
Recurring revenue and returning customers have been focus areas in business, especially recently with many services moving to the cloud. Maintaining great relationship with a customer […]
Susan Jacobs January 4, 2022January 4, 2022
Conversations about learning leadership tend to revolve around certain themes. We often describe learning leaders in terms of the traits they share, and we label them […]
Susan Jacobs January 4, 2022January 4, 2022
The future is not what the learning and development industry’s crystal ball predicted years ago. Many believed that organizations would adopt one learning platform to fulfill […]
Tiffany Le Brun January 4, 2022January 4, 2022
As the business world has primarily pivoted to online learning, many developers have been thrust into the role of project manager. The unexpected transition into leadership […]
Susan Jacobs January 4, 2022