Video Mastery

Monday, April 10 & Tuesday, April 11

Adults in the US are watching over 300 minutes of video daily; kids are consuming even more. It’s no wonder learning and development professionals are increasingly asked to produce videos as an essential part of learning experiences. 

The Video Mastery Intensive is a two-day, hands-on experience where attendees will explore the full planning and production process required to create effective instructional videos. Some of L&D’s leading experts on video usage will guide attendees through the creation of their own videos … from storyboarding and scripting through shooting and editing, and finally to posting and repurposing your final products. 

Along the way, you’ll explore critical aspects of effective video including recommendations on equipment, tools, and software, as well as important things to remember to make sure your content is accessible and useful to all individuals and contexts.

Who should attend?

  • Instructional designers who are increasingly being asked to create video content
  • Learning professionals who want to raise the bar on the videos being created for their learning programs
  • Anyone who wants to ensure the videos that are being created are following a proven methodology focused on instructional effectiveness

What Will You Learn?

At the Video Mastery Intensive you will actively participate in the full process of creating effective learning videos, from pre-production straight through to post-production. You will build the following assets that you can take with you as a resource to support your future videos:

  • Video learning journey plan
  • Video storyboards
  • Two fully produced videos
    • An instructional marketing video
    • A process training video

Topics covered during this event include:

  • Why do we use video?
  • Research on instructional strategies with video
  • Creating learning experiences with video
  • Creating a video learning journey
  • The structure of an instructional video
  • Storyboarding techniques
  • Building a rough cut video from a storyboard
  • Video equipment: cameras, microphones, lighting, and more
  • Working with audio
  • Shooting video
  • Working with video editors
  • Graphics and other post-production enhancements



8:30a – 8:45a


Get to know your fellow attendees and instructors

8:45a – 9:00a

Creation of Production Teams

We’ll start things off with an overview of the day and break into production teams that will work on projects during the event

9:00a – 9:30a

What is “Quality Video?”

During this discussion we will collaboratively explore the factors that contribute to a high-quality training video

9:30a – 10:00a

What Type of Video Do You Need?

Discover how the type of video you create is informed by business goals, learning objectives, and a knowledge gap analysis

10:00a – 10:30a

Morning Coffee Break

10:30a – 11:00a

Define your Problem and Objectives

Work with your team to define the goals and objectives that will be targeted in your video project

11:00a – 11:15a

Understanding Your Audience

Examine the context of your audience and the video channel to ensure the messaging of your video resonates

11:15a – 11:30a

The Learning Journey

Discuss the journey you take your learners on through your video’s narrative

11:30a – 12:00p

Map Your Project’s Learning Journey

Work with your team to build the learning journey that will be supported by your video project

12:00p – 1:00p

Lunch Break

1:00p – 1:15p

The Power of Derivatives

Explore the power of derivative works (a work based on already existing works) and how they can open new ideas for your videos

1:15p – 1:30p

Iterate On Your Video’s Learning Journey

Work with your team to explore new options for your learning journey inspired, taking inspiration from your knowledge of derivative works and from your peers’ projects

1:30p – 2:15p

Building a Video Storyboard

Learn how to build a storyboard for your video, including tips on how to select your different shots, and how to use AI tools to build your script

2:15p – 2:30p

Create a Storyboard for Your Video Project

Work with your team to build a storyboard for your video project

2:30p – 3:00p

Afternoon Break

3:00p – 4:00p

How to Shoot Your Video

Discover the secrets of shooting great video by exploring critical components of a video shoot, including your camera, microphones, lighting, and the important roles people need to play during the shoot

4:00p – 4:25p

Practice Shooting Your Own Videos

With your team, practice shooting video using a few specific test scenarios


Recap Day 1

We close Day 1 of the Video Intensive Summit with a recap of what we learned on Day 1, and a preview of what to expect on Day 2


8:30a – 8:45a

Preparing for Your Video Shoot

We kick off Day 2 of the Video Intensive Summit with a review of the steps teams will follow during their upcoming video shoots

8:45a – 9:30a

Teams Capture Video for Their Projects

It’s time to shoot your video! Teams will assign roles to their members for the production and capture video and assets that will be used in their projects

9:30a – 10:00a

Using Graphics and Images

Learn how graphics and images can be used to enhance your video

10:00a – 10:30a

Morning Coffee Break

10:30a – 11:30a

The Critical Role of Video Editing

Examine the context of your audience and the video channel to ensure the messaging of your video resonates

11:30a – 12:00p

Edit Your Video Assets

With your team, use Camtasia to edit and enhance your video project

12:00p – 1:00p

Lunch Break

1:00p – 1:30p

Resources That Can Enhance Your Video

Explore additional tools that can be used to add specific enhancements to your video

1:30p – 2:30p

Make Final Edits to Video Projects

With your team, make final edits to your video projects and create any instructional media that supplements the video

2:30p – 3:00p

Afternoon Break

3:00p – 3:15p

Exporting and Sharing Your Video

Learn how to export your video file into different formats, and how to share your video with others

3:15p – 3:30p

Analyzing the Effectiveness of your Video

Explore the importance of video analytics, and learn how to analyze the performance of the videos you create

3:30p – 3:45p

Analyzing the Effectiveness of your Video

Use the Video Analysis worksheet to assess the quality and effectiveness of your video project

3:45p – 4:15p

Video Project Showcase

Each group shares their video project and receives feedback from instructors and attendees

4:15p – 4:30p

Wrap Up

Final questions are answered, and tips are shared on how to put everything you’ve learned into practice


Josh Cavalier

Josh is a 25-year veteran of consulting learning and performance organizations on the creation of engaging training content. He is currently a learning architect at American Tire Distributors and oversees the performance of advanced analytics, business intelligence, and eCommerce system tools. Josh is passionate about sharing his knowledge and is on a mission is to coach everyone on the secrets of creating enduring instructional videos. Josh has been called a “Computer Ace”” by People magazine. You can find him online at

Mark Lassoff

Over two million people have learned coding and design from Mark Lassoff. Mark and his company, the Tech Learning Network, are pioneers in new media learning, having created the first streaming media network dedicated to learning workforce and career skills. The Tech Learning Network produces broadcast-quality learning content that focuses on digital skills such as design, coding, and digital productivity. Mark is an in-demand speaker and has traveled the world to teach. He was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2017, Mark was awarded the prestigious Learning Guild Guild Master Award.

Matthew Pierce

Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

Do More & Save More!

Save $100 on your Video Mastery registration when you also register for Learning Solutions 2023!

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