Video Mastery

Monday, April 10 & Tuesday, April 11

Adults in the US are watching over 300 minutes of video daily; kids are consuming even more. It’s no wonder learning and development professionals are increasingly asked to produce videos as an essential part of learning experiences. 

The Video Mastery Intensive is a two-day, hands-on experience where attendees will explore the full planning and production process required to create effective instructional videos. Some of L&D’s leading experts on video usage will guide attendees through the creation of their own videos … from storyboarding and scripting through shooting and editing, and finally to posting and repurposing your final products. 

Along the way, you’ll explore critical aspects of effective video including recommendations on equipment, tools, and software, as well as important things to remember to make sure your content is accessible and useful to all individuals and contexts.

Who should attend?

  • Instructional designers who are increasingly being asked to create video content
  • Learning professionals who want to raise the bar on the videos being created for their learning programs
  • Anyone who wants to ensure the videos that are being created are following a proven methodology focused on instructional effectiveness

What Will You Learn?

At the Video Mastery Intensive you will actively participate in the full process of creating effective learning videos, from pre-production straight through to post-production. You will build the following assets that you can take with you as a resource to support your future videos:

  • Video learning journey plan
  • Video storyboards
  • Two fully produced videos
    • An instructional marketing video
    • A process training video

Topics covered during this event include:

  • Why do we use video?
  • Research on instructional strategies with video
  • Creating learning experiences with video
  • Creating a video learning journey
  • The structure of an instructional video
  • Storyboarding techniques
  • Building a rough cut video from a storyboard
  • Video equipment: cameras, microphones, lighting, and more
  • Working with audio
  • Shooting video
  • Working with video editors
  • Graphics and other post-production enhancements


Josh Cavalier

Josh is a 25-year veteran of consulting learning and performance organizations on the creation of engaging training content. He is currently a learning architect at American Tire Distributors and oversees the performance of advanced analytics, business intelligence, and eCommerce system tools. Josh is passionate about sharing his knowledge and is on a mission is to coach everyone on the secrets of creating enduring instructional videos. Josh has been called a “Computer Ace”” by People magazine. You can find him online at

Mark Lassoff

Over two million people have learned coding and design from Mark Lassoff. Mark and his company, the Tech Learning Network, are pioneers in new media learning, having created the first streaming media network dedicated to learning workforce and career skills. The Tech Learning Network produces broadcast-quality learning content that focuses on digital skills such as design, coding, and digital productivity. Mark is an in-demand speaker and has traveled the world to teach. He was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2017, Mark was awarded the prestigious Learning Guild Guild Master Award.

Matthew Pierce

Matthew Pierce, learning & video ambassador from TechSmith, has created videos for learning and marketing for over a decade. He is the lead behind TechSmith Academy, a free platform teaching video and image creation for business, which has been used by tens of thousands of users. He is host of The Visual Lounge Podcast from TechSmith, which streams live on Youtube and LinkedIn weekly. Matthew is a regular speaker at multiple learning and development-focused conferences and is a regular contributor to various training publications.

Do More & Save More!

Save $100 on your Video Mastery registration when you also register for Learning Solutions 2023!

Premium Sponsors

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