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P02 Beyond the Basics: Creating Scroll-Stopping Images for eLearning

8:30 AM - 4:30 PM
Monday, April 10

Have you ever been scrolling through a social feed and spotted an image that stopped you in your tracks? Perhaps the image made you curious or was composed to immediately attract your attention and engage you? That’s a scroll-stopping image. Images are an important part of every learning experience and often communicate what text alone cannot. However, at best poor images fail to communicate; at worst they are ignored by learning participants. While images are an important part of communication in any learning experience, few receive training in visual design. Similarly, many instructional designers don’t have training on the tools of image-making that can empower them to create images that enrich and augment learning experiences.

In this session, you’ll explore the world of visual design in learning—specifically how you can create images that engage learners. If you’ve been using off-the-shelf stock photography or clip art that makes participants want to press the snooze button, this workshop is for you. You’ll learn to create scroll-stopping images that engage your audience and further illustrate content themes and meaning. But you won’t be simply watching the facilitator create. You’ll be creating your powerful images from the very beginning.

During the first part of the workshop, the instructor will walk you through the basics of image creation. You’ll create visuals that demonstrate design foundations such as texture and color. You’ll apply design principles such as contrast, proportion, and rhythm as you manipulate images. In the second part, you will review building blocks used in many different types of designs, such as creating compelling image backgrounds, effectively using type and typography, and image masking techniques to create scroll-stopping, multi-layered images. The final sections of the workshop will allow you to integrate and focus on developing your new skills as you work with a fictional client to create course images and themes. You will work with a small team to create design standards for a visual learning experience and carry those standards through producing course images such as a cover image, infographic, photo illustration, and more. Throughout the day you’ll receive tips, tricks, instructions, and advice that will help you become a more proficient user of the professional design toolset, the Adobe Creative Suite, and best practices on conveying information visually and creating images that are accessible to your entire audience. 

In this session, you will learn:

  • The foundations of visual design
  • How the foundations of visual design apply to learning experiences
  • How to create exciting visual backgrounds for learning images
  • How to integrate stock photos into images for learning
  • How to select typefaces and design typography for maximum impact
  • How to augment images with proper motion in learning experiences

Technology discussed:

Photoshop, Figma, After Effects

Participant technology requirements:

Laptop with Adobe Creative Cloud’s Photoshop and After Effects Installed. The free trial versions are fine for this workshop.

Mark Lassoff

President

Framework Tech Media

Over 2,000,000 people have learned digital design from Mark Lassoff. His courses are found on LinkedIn Learning, Safari, Udemy, Degreed, and other sites. He’s also the host of Amazon Prime Video’s BUILD, a show that demonstrates how digital products are created. Mark was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2005, 2008, and 2012, Mark won American Graphic Design Awards for web design. In 2017, he won the prestigious Learning Guild Guild Master Award.