The demands of modern learners are constantly evolving, and as learning and development professionals it’s crucial that we keep up with these changes. Today’s learners have shorter attention spans and expect content that is engaging, visually appealing, and easily consumable. To meet these expectations, we need to explore new approaches to content creation that leverage the latest technologies and instructional design techniques. What if we were able to deliver this content in a format they are already used to consuming every day on social media apps such as TikTok? Creating bite-sized, easily digestible microlearning videos is one such approach to capture learners’ attention. By delivering content in a format that they are already familiar with, we can increase the likelihood of engagement and knowledge retention.

By attending this session, attendees will learn the fundamental concepts and best practices for creating TikTok-style videos that are relevant, visually appealing, and easily consumable. The session will cover everything from conceptualizing the video’s content and format to scripting and editing the final product. Attendees will also learn how to leverage various editing tools and techniques to make their videos stand out and engage learners. Ultimately, this session will provide a practical and actionable solution for attendees seeking to create effective microlearning videos that resonate with modern learners. By leveraging the principles and tools of TikTok-style video creation, attendees will be able to create visually captivating, bite-sized learning content that captures the attention of their audience and drives learning outcomes.

In this session you will learn:

• The principles of effective microlearning
• Best practices for TikTok-style video creation
• Step-by-step instructions for video creation
• How to promote engagement and retention
• Practical application of skills

Technology discussed:

TikTok editor, Instagram reels editor, third party editing apps, places to host community videos created such as Slack, Teams, and private social media