703 Content Strategy for LXP Authoring when Collaborating with an AI
2:45 PM - 3:45 PM
Thursday, April 21
Tracks: Data & Platforms
Instructional design is at a crossroads. Learning experience platforms have eroded the lines between learning content and marketing content, and between engagement measurement and more traditional learning measurement strategies. For companies seeking to use platforms that reach learners in new venues (apps, XR, mobile web, push notifications, podcasts, and other short form social content), the path forward is murky. There is just too much to be done with the teams and tools we have available. If we are to curate existing content as well as generate and create massive amounts of new content to feed these channels, we need help. Some fields, such as marketing and legal, are starting to use AI content creation tools to help them with the workload and to generate tests to determine the most effective approaches. The question for L&D is how the tools can be used to help us create content for our learners.
In this session, you’ll learn about advanced AI content creation tools that are coming to market and that can be used in conjunction with learning experience platforms to enable powerful content strategies that leverage A/B testing, engagement tracking, and other dynamics necessary for next-generation learning objectives and business outcomes. We will mine industry-leading tips and tricks from other industries and contextualize them for the L&D space to increase their applicability to your day-to-day work and strategic planning efforts. Adaptive learning-capable mobile and microlearning tools and platforms also factor in here, but the biggest change may not be the technology used but rather extending your frame of reference on what to you use to create the content and how you trust AIs to help you in creating that new content.
In this session, you will learn:
- AI tools that can help us in content creation
- How to use AI tools to generate content for use in learning platforms
- How to set up A/B tests in an LXP to review engagement data and improve content
- What key things you must keep in mind as you collaborate with an AI in order to get better results
AI, GPT-3, LXP, adaptive learning, mobile learning, microlearning, abstraction of content from presentation, A/B testing
Chief Strategy Officer
Chad Udell is the chief strategy officer and a founder of Float. He has worked with Fortune 500 companies and government agencies to create experiences for 20 years. Chad is an expert in mobile design and development, and speaks at events on related topics. He is author of Learning Everywhere: How Mobile Content Strategies Are Transforming Training and co-editor/author, with Gary Woodill, of Mastering Mobile Learning: Tips and Techniques for Success. His newest book, Shock of the New, co-authored with Gary Woodill, was released April of 2019. Chad was awarded the Learning Guild’s designation of Guild Master in 2015.