Ask us to take a 30-minute training, and we cringe and watch the clock. Go on TikTok or Netflix and 30 minutes feels like five. Many instructional designers are looking for ways to engage their audience but instead of looking at games, glitz, and flash, they need to look at the content, writing, and how they are marketing the content. In this session we are going to dissect what keeps viewers coming back for more, and apply that to your next training. You will walk out of this session with ways to take your content from a snoozefest to binge session.

In this session, we are going to look at what makes for bingeable content and discuss how to utilize each principle in a learning program. We are going to talk about storytelling, creating short, relevant content, knowing your learner, speaking to their pain points, and more importantly, talk about how to edutain to keep your learners engaged and motivated. In the session, participants will be charged with developing stories and characters to use in their next training so they can walk out of the conference with something to show their boss that can be applied to their work immediately. However, that is just the content. In order to create the must-watch excitement, the marketing must be right, too. In this session, we will review recommendations for collateral to develop to excite your learners and create buzz around your next training.

In this session you will learn:

• The key elements of TikTok and Netflix that make it bingeable
• How you can those apply to learning and development
• How to apply edutainment as a strategy to engage learners
• How to craft compelling messaging to address learners pain points and showcase their potential transportation
• Best practices for marketing your training

Technology discussed:

Social media