GS03 Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil
11:15 AM - 12:15 PM
Friday, April 22
People’s minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not? In our closing keynote for Learning Solutions 2022, David Dylan Thomas will explore real-world examples to identify some particularly harmful biases that frequently lead people to make bad decisions. You’ll explore how to apply these insights into content strategy and design choices that can be used in the programs you build to redirect or eliminate the impact of those biases. We will also explore our own biases as designers, and learn some methods to prevent our own blind spots from hurting those we serve.
David Dylan Thomas
Founder & CEO
David Dylan Thomas, LLC
David Dylan Thomas, author of Design for Cognitive Bias, creator and host of The Cognitive Bias Podcast, and a 20-year practitioner of content strategy and UX, has consulted major clients in entertainment, healthcare, publishing, finance, and retail. As the founder and CEO of David Dylan Thomas, LLC he offers workshops and presentations on inclusive design and the role of bias in making decisions. He has presented at TEDNYC, SXSW Interactive, Confab, An Event Apart, LavaCon, UX Copenhagen, Artifact, IA Conference, IxDA, Design and Content Conference, Emerging Technologies for the Enterprise, and the Wharton Web Conference on topics at the intersection of bias, design, and social justice.