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309 Doing More with Less: Gifs and Short Form Videos on a Budget

2:30 PM - 3:30 PM
Wednesday, April 20

Tracks: Micro & Workflow Learning

When it comes to microlearning, videos are trumpeted as the premier method for getting the job done with significantly less effort on the learners’ behalf. However, videos can be expensive, time-consuming, and sometimes overkill. We may find ourselves shying away from microlearning in favor of text with images. It’s a comfortable,  tried and true low-tech, budget-friendly solution. It’s also less efficient, cognitively taxing, and boring. Money and time shouldn’t be a barrier in delivering our learners more. There must be a middle ground.

If you think about it, micro mediums permeate our daily lives. People respond to online messages with funny reaction gifs. Friends share TikTok videos on social media. These tiny, visual nuggets convey context, meaning, and even stories in a matter of seconds. So why aren’t we leveraging them for learners?  More powerful than images, more succinct than a full-blown video, gifs and short-form videos (like TikTok) could be a great supplement to your instructional designs. Best of all, they’re easier (and cheaper) than you think.

In this session, you will learn:

  • The use cases for gifs and short-form videos
  • When to use a gif vs. a short-form video
  • Where you can incorporate micro mediums to maximize your efforts
  • How to leverage the tools you have
  • What additional resources are available

Technology discussed:

Camtasia, PowerPoint, SharePoint, Rise 360, AnyDesk, Vyond

Melissa Houlihan

Senior Curriculum Developer


Melissa Houlihan is a senior curriculum developer for Aristocrat Technologies, creating eLearning modules and videos with a focus on guiding internal users through software processes. An accidental instructional designer, Melissa brings a unique perspective from the wildly diverse industries she’s worked in, including travel, manufacturing, legal, and photonics, along with her equally disparate collegiate studies of mathematics and English literature