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405 How to Be Successful on YouTube: Strategies for YouTube Educators

4:00 PM - 5:00 PM
Wednesday, April 20

Tracks: Video & Media

YouTube is the second-largest search engine in the world. More people watch YouTube videos each day than CBS, NBC, ABC, and Fox combined. Thousands are finding success teaching on YouTube, and millions are learning.  However, few learning and development organizations have ventured into the YouTube space, and the few have found success elusive. Some successful YouTubers have reached more learners than ever thought possible in the learning world. Channels like Ted-Ed, Med School Insiders, and National Geographic have promoted their brands while educating millions. So what is the difference between success and failure on YouTube? Can I (or my company or brand) become an influencer? How do learning and development organizations crack the YouTube code and find success on this popular platform? How can YouTube be used to train internal and external stakeholders? Most importantly, how can learning pros take advantage of the tremendous opportunities afforded by YouTube? The answers are in this session.

Success comes in understanding two things: First, YouTube, as media, is different than television or movies. Second, YouTube analytics are the path to success for you and your organization. In this session, facilitated by a YouTube partner and six-figure YouTube earner, you’ll learn how to take advantage of the unique YouTube medium. You’ll understand how to grow your community of viewers and why the YouTube algorithm favors those who do. You’ll also take a deep dive into YouTube analytics and understand how to align your brand’s videos with the metrics that equate to YouTube success. You’ll understand how and why helping YouTube succeed helps your channel succeed.  After this session, you’ll be prepared to revise everything from your YouTube channel art to your video format. You’ll feel confident tracking the vital analytics for your channel and engineer predictable, steady channel growth for you and your learning organization.

In this session, you will learn:

  • How YouTube is used within learning organizations
  • How YouTube is used to train external stakeholders
  • To develop your channel brand
  • Why and which YouTube analytics you should be monitoring
  • How to grow community on YouTube and engage that community to grow your channel
  • How to plan successful videos
  • To test video titles and artwork
  • Why YouTube can become a key channel for your learning organization

Technology discussed:

Video, YouTube

Mark Lassoff


Framework Tech Media

Over 2,000,000 people have learned digital design from Mark Lassoff. His courses are found on LinkedIn Learning, Safari, Udemy, Degreed, and other sites. He’s also the host of Amazon Prime Video’s BUILD, a show that demonstrates how digital products are created. Mark was named to the 40 under 40 in both Austin, Texas, and Hartford, CT. In 2005, 2008, and 2012, Mark won American Graphic Design Awards for web design. In 2017, he won the prestigious Learning Guild Guild Master Award.