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402 Is Your Topic Like Watching Paint Dry? How to Make Dry Content Come Alive

4:00 PM - 5:00 PM
Wednesday, April 20

Tracks: Instructional Design

Compliance. Policies and procedures. Technical specs. Sound like fun courses to develop? Imagine how excited your learners will be! Dry, boring content can be the bane of an eLearning designer’s existence. It’s tough to resist the urge to throw our hands up and say, “Well, it’s dry content—there’s not much we can do with it!” Dry content doesn’t let us off the hook—it means we need to step up our game.

In this program, you’ll learn six specific strategies to help convert dry content into a genuinely engaging course. You’ll see examples of makeovers that transform content from tedious to tolerable to helpful to engaging. This involves more than just slapping some fancy graphics on it. You’ll learn to dig deep into the content to find out why this information matters and build content that learners are more likely to care about … and act on.

In this session, you will learn:

  • To protect your learners’ time and attention by focusing on what will make a real impact for your learners and for your organization
  • To align your content requirements (legal, regulatory, procedural, etc.) with the actual problems your learners want help solving
  • To move past information dumps and instead prioritize stories, examples, and practical application
  • To use one simple word as your “North Star” when working with dry content

Diane Elkins


Artisan E-Learning

Diane Elkins is owner of Artisan E-Learning, a custom eLearning development company specializing in Articulate Studio, Storyline, Trivantis Lectora, and Adobe Captivate. Diane has built a reputation as a national eLearning expert by being a frequent speaker at major industry events, such as ATD ICE, ATD TechKnowledge, DevLearn, and Learning Solutions. She is also the co-author of the popular E-Learning Uncovered book series, as well as E-Learning Fundamentals: A Practical Guide, from ATD Press. She is a past board member of the Northeast Florida and Metro DC chapters of ATD.

Amy Morrisey


Artisan E-Learning

Amy Morrisey, president of Artisan E-Learning, has spent her career in learning and development. Before working with Artisan, Amy spent 17 years in corporate training as a classroom trainer and executive coach teaching sales training and coaching international teams to deliver persuasive business case presentations. Amy has helped Artisan define its culture, drive business goals with real data, and realize operational efficiencies to double production capacity. While the day-to-day operation of the company takes most of her time, her passion for giving learners solid training with actionable results means that she’s usually elbow-deep in a project or two as well.