EXPOB103 Learning for All: How to Use Customer Education Content to Fuel L&D
12:00 PM - 12:45 PM
Wednesday, April 20
Tracks: Management & Strategy
Effective customer education programs change the game for the businesses they serve. They alleviate the burden of “wash, rinse, repeat” training, freeing time for strategic conversations that build true partnership. They allow companies to meet their learners in their moment of need, with answers tailored to specific problems and situations. Often, they measurably improve product adoption, customer retention, net new revenue, and long-term loyalty.
In this session, we’ll share lessons learned from working with industry leaders in customer education. We’ll cover:
- A new way of considering the customer, providing value to them as a learner as well as a product user
- The economic impact of an educated customer, from pre-sales to post-sales and advocacy
- Common barriers to success and ways to avoid common roadblocks
Manager, Learning and Development
Amanda LeFranc is an instructional designer, enablement nerd, and information collector who has spent her career focused on empowering others to grow and learn. She has worked closely with sales, client success, HR, and internal L&D teams to identify, fill, and eliminate knowledge gaps to turbo charge the success of teams and organizations.