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808 Macro To Micro: Turning Big Concepts Into Small Content

8:30 AM - 9:30 AM
Friday, April 14

Tracks: Micro & Workflow Learning

Today’s modern workforce has grown up with knowledge at their fingertips, and the need for structured training is diminishing. This is especially true with remote and hybrid work teams. This rapid style of learning demands that L&D become more flexible and sharply focused on delivering short bursts of right-sized, hyper-targeted knowledge.

But how do we get there from here? Many organizations are bogged down with macro curriculum with as many complex layers as a good biscuit. The solution is not to take an axe to macro content but to use a scalpel to get at the heart of imperative knowledge: Give people the information needed to bake a biscuit without having to wade through volumes of “the history of flour.”

It’s the smart L&D practitioner who will take advantage of going from macro to micro through content deconstruction to align people and business impact. This session will move beyond theory and into application by working directly within a “content deconstruction” design framework to explore a real-life example. Working in pairs, you will practice taking a scalpel to large and complex macro programs to discover the need-to-know pieces of information and align them directly to “human-focused” outcomes. First, we will take a close look at the planning stage to help you hyper-target your audience and “human-centered” outcomes. Next, you will align content and context with outcomes to begin the “deconstruction” process. Finally, you will put the pieces back together to ensure content is as long as necessary and as short as possible—forming delivery pieces of standalone, just-in-time micro content.

We will explore ways that core micro content can be folded into workplace training programs to augment larger learning initiatives amd connect lessons, learning, and action. At the end, displaying that properly deconstructed content can align learning goals with business impact. Ultimately, you will leave with the foundation to immediately apply “macro to micro” in your day-to-day. You will also carry away with you a variety of tools and templates to make creation easier and more impactful to the people and the business.

In this session you will learn:

  • The traits of effective micro content
  • To deconstruct current macro curriculum into micro-sized content
  • To hyper target “human-centered” action outcomes
  • To complete the “content decontruction” framework
  • To reconstruct content pieces to form microlearning connections

Technology discussed:

Micro mobile “websites”, chatbots/text messaging, use mentimeter to brainstorm

Shannon Tipton


Learning Rebels

As owner of Learning Rebels, Shannon Tipton is a skilled learning strategist and international speaker focusing on learning disruption. Shannon has 20 years of experience developing successful infrastructures and providing upskilling for training departments in North America, Europe, and Hong Kong. Recognized as bringing real-world expertise into the learning field, Shannon develops frameworks and tools to support learning technologies, microlearning, and virtual learning reinforcement to ensure business results. As author of Disruptive Learning, Shannon speaks internationally. Her blog “Learning Rebels” can be found at learningrebels.com.