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201 How Learning Professionals Can Deliver Measurable Results 

1:00 PM - 2:00 PM
Wednesday, April 20

Tracks: Instructional Design

Learning professionals are under increased pressure to report tangible results from their work. However, a 24X7 Learning survey revealed that only 12% of learners say they apply the skills from the training they receive to their job.  If learners aren’t applying what they learn, it is hard to measure the results.  

During this session you’ll learn a course design that incorporates participant application, and therefore measurable outcomes. Eureka! Ranch CEO Maggie Nichols and course developer Brad Hall will share a case study of one certification course using this innovative design, and the business results participants are achieving.  

In this session you will learn: 

  • How to help four times the number of learners achieve mastery of your content  
  • How to use systems thinking to drive the metrics that matter
  • How to integrate real world applications into your course design to drive outcomes

Brad Hall

Brand Manager, Education

Eureka! Ranch

Brad Hall is a brand manager at Eureka! Ranch with a true passion for education. As an innovation engineering educator he is not only an executive education instructor, but has taught innovation engineering for many years at a university level, while getting his undergraduate degree in civil engineering and now while working on his masters in education.

Maggie Nichols


Eureka! Ranch

Maggie Nichols is the CEO at Eureka! Ranch. She is a 10+ year veteran inventor and facilitator who has worked with some of the biggest names in the business, including American Express, Bank of America, Procter & Gamble, The Ford Motor Company, Tyson, Kraft Foods, and March of Dimes. Most recently she helped develop the Eureka! Innovation Engineering Black Belt® training program. Maggie is a Miami University graduate who has a passion and skill for educating others.