We know that learning retention is improved with the use of images and conversational narration (Mayer, 2005). Well-chosen words, visuals, and sounds can help to elicit feelings of joy, motivation, belonging, inspiration, and other emotions. However, the planning, production, post-production, and quality assurance processes involved in rich multimedia for learning can be extremely costly and time intensive. How can designers create polished learning experiences in the face of tight timelines and lean budgets? And how can we ensure we do so with inclusion and accessibility as a core of our process? 

In this session you’ll learn how to create powerful videos quickly and affordably while still making an impact on learners in your own special way. We’ll discuss a basic approach to script writing that promotes empathy to connect with learners on a deeper level. We’ll discuss what we can do with the tools at hand and explore more creative alternatives without compromising on inclusion. With a shoestring budget in mind, this session will provide practical tips, tools, and solutions that can be quickly adapted to enhance not only the look and feel of your learning designs but also the affective impact on learners. When videos help learners feel understood and connected, they will believe more in their abilities and how they can contribute to their communities and the world.

In this session you will learn:

• To write scripts demonstrating empathy and understanding of your learners’ needs and concerns
• To creatively leverage readily available multimedia tools and myriad of free resources
• To use multimedia to set the stage for a powerful learning experience
• To source assets that help to tell a cohesive story
• To mindfully curate multimedia content that is inclusive and accessible

Technology discussed:

Vimeo editor / Adobe Rush (video editing software), Pexels / Pixabay / Mixkit (free Creative Commons stock media), Canva (free motion graphics), MS Excel Script Word Count Template