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702 What Does Color Have to Do With It? Color Theory for Instructional Design

2:30 PM - 3:30 PM
Thursday, April 21

Tracks: Instructional Design

There are few who come to instructional design with a graphic design background where color theory is a foundational concept. Many designers may even be considered “chromaphobic.” Instructional designers don’t often consider the colors that they use or the meaning and emotions that these colors portray, their connections with branding, or even accessibility issues related to color choice that may affect the learning.

In this session, you will learn basic principles of color theory with a focus on how these concepts apply to developing learning products and environments. We will explore the fundamentals of color, perception, and basic harmonic combinations with a focus on how these concepts affect instructional design in terms of maintaining consistent colors aligned with branding and calibration, legibility, psychology, symbolism, and accessibility. You will leave with a useful job aid and an understanding of freely available tools to assist you in your daily practice.

In this session, you will learn:

  • How to define color within various contexts
  • How color is relative and interpreted differently across individuals and contexts
  • How to manage color and color spaces to deliver consistent messaging
  • How to ensure that the colors you use comply with accessibility standards

Technology discussed:

Microsoft PowerPoint, Adobe Color, Adobe Capture, Adobe Creative Suite, Adobe Captivate, Articulate Storyline, Spectrum (Chrome Plugnin), W3.org, additional accessibility tools

Josh Yavelberg

CEO / Chief Learning Solution Architect

Flying Cloud Solutions

Josh Yavelberg, PhD is the CEO of Flying Cloud Solutions, a consulting company focused on assisting organizations with their training strategy, development, and evaluation. Before joining the training world, Josh taught at the Art Institute of Washington for over a decade in many roles but consistently instructing the color theory course as a foundation for all design fields. Josh currently enjoys focusing his energy on design thinking, gamification, diffusion of innovations, training engagement, emerging technologies, and communities of practice.