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803 You’ve Build It But Will They Come? How to Market Your Internal Training

4:00 PM - 5:00 PM
Thursday, April 21

Tracks: Management & Strategy

You’ve invested in learning solutions, yet your employees aren’t using them despite your emails. Given all the noise and workplace demands, how do you get learners to take your training? Sadly, we know that just because a learning initiative is available, people will not automatically engage with it. This hinders your return on training investment.

In this interactive session you’ll learn a practical, six-step framework for promoting learning solutions to internal audiences within your organization. This unique model is tailored for learning and development and proven by the world’s top marketers. You’ll examine the importance of sequence when developing your internal marketing strategy and avoid the issues that befall most internal training promotion. You’ll uncover the role of strategy and learner understanding, and you’ll use a high impact matrix to see what executions will be effective.

In this session, you will learn:

  • How to market your learning solutions to your employees within your organization
  • How to avoid the common pitfalls L&D professionals make when promoting training
  • How to sequence your marketing approach to ensure it’s efficient and effective
  • How to evaluate the best marketing tactics for promoting your training

Danielle Wallace

Chief Learning Strategist

Beyond the Sky

Danielle Wallace is the chief learning strategist at Beyond the Sky. Previously, as a marketing leader with Procter & Gamble and PepsiCo, she learned strategic marketing principles which she now applies to learning and development to create compelling breakthrough solutions. Danielle is a sought after speaker at global conferences and her thought leadership is found in numerous industry magazines and publications.