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Laura Sanchez Chaparro

Director of Product Marketing


Laura Sanchez Chaparro is the director of product marketing at Whatfix, where she leads all aspects of go-to-market strategy, product positioning, and messaging for the Whatfix Digital Adoption Platform and a suite of solutions. Laura has more than 15 years of experience leading both national and international product launches at Fortune 500 and 100 organizations, in a variety of industries including healthcare, manufacturing, and telecommunications.